Online MBA in Digital Marketing
Updated November 2026 · Based on the university's published information
An online MBA in digital marketing costs from ₹62,200 (Andhra University) to ₹4,00,000 (NMIMS) for 2 years across the 9 UGC-entitled universities we list. Growing brands online with search, social, content and performance marketing. Most need a bachelor's degree; some ask for 50%.
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Quick read
Online MBA in Digital Marketing, in 60 seconds
- Fees run from ₹62,200 to ₹4,00,000 across 9 universities, so the same specialisation can cost ₹3,37,800 more.
- Andhra University has the lowest listed fee here. Always add exam and registration fees before you compare.
- Names vary. Check the syllabus, because a similar title can cover different subjects.
Universities offering this MBA
Tap a university to see its fees, subjects and eligibility.
Andhra UniversityDigital Marketing₹62,200NAAC A++
ShooliniDigital Marketing₹1,30,000NAAC A+
VGUDigital Marketing₹1,50,000NAAC A+
LPUDigital Marketing₹1,61,600NAAC A++
MUJDigital Marketing₹1,84,000NAAC A+
DY PatilDigital Marketing₹1,89,400NAAC A++
CUDigital Marketing₹2,20,000NAAC A+
AmityDigital Marketing₹2,25,000NAAC A+
NMIMSDigital Marketing₹4,00,000NAAC A++Want the right one for your budget?Share your budget and goals, and a Gradify counsellor will send you a free shortlist.
Get my shortlistIs it right for you?
Who should choose Online MBA in Digital Marketing?
Working professionals
Move from executive to manager roles without a career break.
Graduates planning a switch
Add business depth to a B.Com, BBA, B.Tech or BA degree.
Entrepreneurs & family business
Learn finance, marketing and operations you can apply at once.
Govt / PSU aspirants
A UGC-entitled PG degree counts for most promotion and job criteria.
Compare
Universities offering an online MBA in digital marketing
Sorted by total MBA fee. The specialisation fee is the same as the university's MBA fee.
| University | Specialisation | Total fee | NAAC | Minimum marks |
|---|---|---|---|---|
| Andhra University | Digital Marketing | ₹62,200 | A++ | 50% (45% reserved) |
| Shoolini | Digital Marketing | ₹1,30,000 | A+ | 50% (45% reserved) |
| VGU | Digital Marketing | ₹1,50,000 | A+ | None published |
| LPU | Digital Marketing | ₹1,61,600 | A++ | 50% (45% reserved) |
| MUJ | Digital Marketing | ₹1,84,000 | A+ | 50% (45% reserved) |
| DY Patil | Digital Marketing | ₹1,89,400 | A++ | 50% (45% reserved) |
| CU | Digital Marketing | ₹2,20,000 | A+ | None published |
| Amity | Digital Marketing | ₹2,25,000 | A+ | 40% |
| NMIMS | Digital Marketing | ₹4,00,000 | A++ | 50% (45% reserved) |
Curriculum
Subjects in an online MBA in digital marketing
Typical specialisation papers, taken alongside core MBA subjects such as accounting, economics, marketing and strategy.
- SEO and content marketing
- Social media marketing
- Performance ads (Google, Meta)
- Marketing analytics
- E-commerce marketing
Careers
Jobs after an online MBA in digital marketing
Outcomes depend on your experience; no university guarantees placement.
Roles
Digital Marketing Manager, Performance Marketer, SEO Specialist, Social Media Manager
Industries that hire
Agencies, E-commerce, D2C brands, Media
Careers & salary
Roles and indicative salaries after Online MBA in Digital Marketing
Typical roles graduates move into, with indicative annual salary ranges in India.
| Role | Indicative salary (per year) |
|---|---|
| Digital Marketing Manager | ₹5–12 LPA |
| Performance Marketing Specialist | ₹4–10 LPA |
| SEO / Content Strategist | ₹3.5–8 LPA |
| Social Media Manager | ₹3.5–8 LPA |
| Marketing / Brand Manager | ₹6–15 LPA |
| Business / Data Analyst | ₹5–12 LPA |
Ranges are indicative and depend on your experience, city, employer and skills. Universities offer placement assistance; no university or Gradify guarantees a job or salary.
Not sure this programme fits your career goal?Talk to a counsellor about roles, salary growth and the right specialisation for you.
Is it right for you?
Who should choose an online MBA in Digital Marketing?
Good fit if
- You work in marketing, sales or a small business
- You want to manage campaigns, not only run them
- You like testing ideas and reading results
- You want to combine creative and business skills
Think twice if
- You only want one skill, such as Google Ads. A short course may suit you better
- You dislike reading data and reports
- You expect a fixed syllabus. Tools change quickly
- You have no time for practical campaign work
Quick fit check
Skills you can build
These are typical skill areas. Subjects vary by university, so check the syllabus.
Search and ads
Understand SEO, Google Ads and social media ads.
Content strategy
Plan content that brings in and converts customers.
Marketing analytics
Measure results and budget returns.
Brand strategy
Build positioning and a customer journey.
A typical career path
Example roles only. Your path depends on your experience, skills and the job market, and no degree guarantees a job.
| Stage | Example roles |
|---|---|
| Starting out | Digital Marketing Executive, SEO Executive, Social Media Executive |
| With experience | Digital Marketing Manager, Performance Marketing Manager |
| Later | Brand Manager, Marketing Head |
How to pick the right university
- Check that the syllabus is current and covers AI marketing tools
- Look for live campaign projects
- Ask whether tool certifications are included
- Compare the full cost, including exam fees
Before you pay: 4 checks
- Check the university and programme on the UGC-DEB website for your session.
- Get the full cost in writing, including exam and registration fees.
- Match your marksheets with the eligibility rules.
- Pay only on the university’s official portal and keep your receipt.
Compare other specialisations
Still comparing?Talk to an independent Gradify counsellor about fees, eligibility and EMI. It’s free.
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FAQ
Questions, answered
Which is the cheapest online MBA in digital marketing?
Andhra University at ₹62,200 is the lowest fee in our list, followed by Shoolini at ₹1,30,000.
Is an online MBA in digital marketing valid?
Yes, if the university is UGC-entitled for online programmes in your admission session. All universities in this list state UGC entitlement.
What jobs can I get after an online MBA in digital marketing?
Common roles include Digital Marketing Manager, Performance Marketer, SEO Specialist, Social Media Manager.
Which universities offer an online MBA in digital marketing?
Andhra University, Shoolini, VGU, LPU, MUJ, DY Patil, CU, Amity, NMIMS.
Is an online degree equal to a regular degree?
Yes, if the university is entitled by UGC to offer that programme online. Under the UGC (ODL and Online Programmes) Regulations, 2020, online degrees from entitled universities are treated as equivalent to regular degrees. Check the programme on the UGC-DEB website before you pay.
Can I study this while working full time?
Yes. Online programmes are built for working learners, with recorded lectures, weekend or evening live sessions and online exams. Plan for about 8–12 hours a week.
How do I get the brochure and the latest fee sheet?
Fill in the form on this page or message us on WhatsApp at +91 79800 06284. A Gradify counsellor shares the university brochure, fee sheet and EMI options during working hours (Mon–Sat, 10 AM–7 PM).
Does Gradify charge anything for counselling?
No. Counselling and admission guidance from Gradify are free and there is no obligation to apply.
Is an online MBA in digital marketing better than a short course?
It depends on your goal. An MBA suits people aiming for management roles, while a short course can be enough for one specific skill.
Can I run my own business after an online MBA in digital marketing?
The skills can help, especially for customer acquisition and budgets. Results depend on your business and experience.
Do I need marketing experience before I apply?
Usually not. Most universities ask for a bachelor’s degree, but eligibility varies, so check before you pay.
How admission works
From enquiry to enrolment in four steps
A free call to understand your goals and check eligibility.
Compare specialisations, fees and EMI options with us.
Submit your application and documents on the official university portal.
The university reviews your application and confirms admission.
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